Gentle head scrub Scratching you head doesn’t always mean you’re thinking deep thoughts – unless it’s thoughts about annoying dandruff. Scrub it away, gently, with So Pure Exfoliating Treatment. Just apply, massage – and comb those flakes away. We tapped into the natural power of organic tea tree, lavender and willow bark oils – famed for their ability to soothe and regulate scalp health. Shea butter and argan oil nourish and hydrate, leaving hair healthy, too.